In the strongman world, there are two brands - World’s Strongest Man, and all others - and now the leader is about to flex its muscles.
The World’s Strongest Man Experience: Opening in London, May 29-30. IronMind® | Artwork courtesy of Branded Media/IMG.
Extending the brand and building on the established platform is how Branded Media commercial director Paul Murphy describes his mission, which is why, in a licensing agreement with IMG, Branded Media brought out the World’s Strongest Man Thirty Years of Pain DVD, redid the World’s Strongest Man website, introduced a line of WSM clothing and now is pulling back the curtain on what is going to rock the strongman world this year: the World’s Strongest Man Experience.
“Extending in all areas of touchpoints for both the fans and the athletes,” Paul Murphy told IronMind® is what this is about - meaning that the World’s Strongest Man Experience will bring the heritage, the athletes, the events, and the buzz of World’s Strongest Man to fans in a smaller setting designed to bring World’s Strongest Man up close and personal. And with the added spontaneity that comes from having a truly live show, Paul Murphy told IronMind, the door is open for fans to do things like mingle with World’s Strongest Man stars in a meet-and-greet environment.
The top names in the strongman world will compete head to head on well-established World’s Strongest Man events, Paul Murphy explained, with the following athletes confirmed:
The events will include such favorites as the Car Deadlift, Farmer’s Walk, Shield Carry and Atlas Stones - staged so that the competitors will go head to head, one pair competing after another. In addition, Mark Felix will try to smash the world record on the Rolling Thunder®, an attempt that will undoubtedly underline how this lift earned its name.
Svend Karlsen, a past World’s Strongest Man winner himself, will be refereeing and helping with the hosting, Paul Murphy told IronMind®, which brings up a question: Besides lending his expert eye to the commentary, will the Viking be taking requests for [singing] his favorite Elvis songs?
IMG licensing manager Carl Lawrence is enthusiastic about this extension of IMG’s relationship with Branded Media, which he said has proven to be a good partner as it has taken the World’s Strongest Man brand name to new product arenas.
For ticket details, please visit: World’s Strongest Man Experience.