WSMSS: Finishes Its First Year With a Bang
by Randall J. Strossen, IronMind Enterprises, Inc. © 2005
Ulf Bengtsson, President of the WSMSS, finished last night's competition and without really missing a beat, he began planning the next step.
Earlier this year, few in strongman would have bet that Bengtsson and his group could pull this off, but in the last two months, the World's Strongest Man Super Series has held four grand prix contests around the world, each with a minimum of US25,000 in prize money, and besides crowning Mariusz Pudzianowski the 2005 WSMSS Champion last night at the Mohegan Sun Grand Prix, the series has succeeded in its role as the gateway to the 2005 MET-Rx World's Strongest Man contest.
"We broke new ground," Bengtsson said, pointing to the worldwide television exposure resulting from this series, and he proudly mentions the "new generation of athletes" WSMSS has uncovered.
While Bengtsson says that he wishes all top strongmen could compete under one umbrella, he is quick to say, "We are not priests," and that he is focused on providing commercial value to all the stakeholders, which includes the athletes, themselves.
Still, Bengtsson said, "It is hard to beat someone who has good intentions," and he acknowledges the role of passion for strongman in the mix of elements that contributed to the success of WSMSS in its first year.
"We kept our word," Bengtsson said, referring to the contest schedule and prize money that had been announced earlier in the year. "We had great success, but this is just the beginning."