IFSA CEO Jussi Laurimaa told IronMind® today that the IFSA World Championships in Quebec next month will, in fact, have a $250,000 cash prize list - this is by far the largest ever for a strongman contest.

The lure of such a payday, though, is not what Laurimaa emphasized, as he concentrated instead on, "the status of the Event itself . . . the first ever true [Strongman]World Champion title with fairness guaranteed by a 100% meritocratic qualification system."

Not ignoring the pulling power of this much cash, Laurimaa added, "We feel, however, that an unprecedented prize purse is appropriate given the stature of the event."