The setting is Dudley Castle, the date is June 12, and the prize, besides the title of Britain's Strongest Man, is a chance to qualify for the 2005 World's Strongest Man competition.

This year's MetRx Britain's Strongest Man contest is part of the World's Strongest Man Super Series, and this six-event competition will feature two-time World's Strongest Man winner Geoff Capes as the head referee.

Sky Sports is covering this contest, with the television broadcast scheduled for July 31.