Iceland's Strongest Man...

Kicking off the action in the IFSA Iceland's Strongest Man competition, the platform lift ended with Torfi Olafson and Audunn Jonsson tied for first with 580-kg efforts. Gudjonsson was third, with 530 kg, in this 17 cm lift. This event is enjoying tremendous spectator support, and is being produced for TV.

Captains of Crush® Hand Grippers

Captains of Crush grippers: the gold standard of grippers
The gold standard of grippers.

The fastest route to the strongest grip.

MILO®: Strength

Universal power broker

We deal in kilos and meters, pounds and feet.

Strong-Enough™ Lifting Straps

IronMind: Strong-Enough Lifting Straps: Most popular" at WSM. Proven daily by the world's strongest men.

Proven daily by the world's strongest men.

If you're not using IronMind lifting straps, you're not lifting as much as you could be.

Expand-Your-Hand Bands

Expand-Your-Hand Bands
Say goodbye to tennis elbow

Prevent, eliminate or reduce tennis elbow and associated pains. Simple, fun and effective.