In what is best described as a progressive merger, IFSA has joined forces with Invest Group Sports Management to better develop the sport of strongman.

Looking to their business expertise and their access to financial resources, IFSA founder Dr. Douglas Edmunds said this group has tremendous expertise in the areas needed to bring strongman forward, and that the new organization, IFSA Holdings UK Ltd., will help give the sport new levels of visibility, which will lead to significantly improved earnings opportunities for strongman competitors.

Initially, there will be five directors, and top priorities in the new organization include developing a business plan and defining relationships with satellite organizations.