Managing Director Johan Erling said today that Eleiko will be applying to be the official barbell in the 2008 Olympics in Beijing, China.

Eleiko barbell has a loyal following around the world, and it is the established standard of excellence in the field.

"We are definitely interested in applying," Mr. Erling said. "We are now extending our business, exploring and entering new markets," he added, explaining why the Swedish barbell company was interested in being the official barbell of the 2008 Olympics.