The Austrian agency Sports TV Group has contracted with IFSA Strongman to sell the television rights for the 2006 IFSA World Championships, European Championships, Pan American Championships and World Open.

According to a press release, under the terms of this agreement, Sports TV is the exclusive representative of IFSA's TV rights for these IFSA title events, and it is replacing Octagon CSI, which had represented IFSA in this capacity last year.

Magnus Ver Magnusson, who was instrumental in laying the groundwork for the upcoming IFSA World Championships, had mentioned some intriguing potential settings for this contest, and while he is best known as one of the world's most recognizable and accomplished strongmen, Magnus Ver has been increasingly active as a contest organizer in recent years, so expect to see his broad experience reflected in these shows. IFSA's signature Jamie Reeves designed stainless steel equipment is also expected to be highly visible, especially since it is almost taken as a given that Zydrunas Savickas will destroy the world record for IFSA log lift.