Although the actual final events for this year's World's Strongest Man contest cannot yet be publically announced, they will be "very, very heavy."

Jamie Reeves, a former World's Strongest Man winner who now is responsible for event and equipment design, said, "We're going to have a very, very heavy final. There will be a squat and deadlift in the final, a very heavy farmer's walk, and we have had a new stone made."

This year's event is being anticipated with great interest, as it will showcase what Reeves calls "a proper strength final."