dotFIT is the new title sponsor for the World's Strongest Man Super Series, dotFit COO Odd Haugen told IronMind®.


World's Strongest Man Super Series has a new title sponsor for 2009. IronMind® | Logo courtesy of World's Strongest Man Super Series.


Describing a four-contest 2009 tour for World's Strongest Man Super Series, Haugen said the first competition will be held in Bucharest (Romania) in the third week of April, followed by another at the Mohegan Sun (USA) on May 17. A third contest will be announced for some time this summer, and the final event of the year will be held in Sweden in December.

Odd Haugen is frequently noted for his performances in strongman where he is not far behind the best in the world, especially impressive since he is 59 years old, and is one of the strongest people in the world on the Rolling Thunder® at any age. In addition, Odd Haugen has some very formidable credentials in the fitness industry.

A Cal Berkeley MBA, Odd Haugen owned some Gold's Gyms in the San Francisco Bay Area, which he later sold to 24 Hour Fitness, where he then spent 12 years in a variety of positions, including that of managing director of European operations. Haugen later went to Apex, which is owned by 24 Hour Fitness, and recently he helped launch dotFIT. Although dotFIT is a start-up, don't think it's anything but firmly established on the experience curve: "The combined industry experience of the principals totals about 100 years," said Haugen.

"dotFIT is a web platform with evidence-based exercise and nutrition content and programs," Haugen told IronMind®. "The core competencies are weight management and performance nutrition and exercise. We are closely associated with the National Academy of Sports Medicine, the leader in exercise-related professional credentialing."

Asked about the significance of dotFIT becoming the title sponsor for World's Strongest Man Super Series, Haugen said, "The dotFIT leadership believes that the strongman sport and World's Strongest Man Super Series in particular is a very strong branding opportunity for our performance line of products and programs. dotFIT is also planning to sponsor strength athletes around the world, and will select a handful of signature athletes.'"

For more on dotFIT, please visit the dotFIT website , and for more on World's Strongest Man Super Series developments, stay tuned.