IRONMAN magazine's inaugural fitness expo is scheduled for February 20 - 22 in Pasadena, California, and among the special attractions, World's Strongest Man (WSM) competitors Mark Philippi, Odd Haugen and Jesse Marunde will be giving a demonstration.

Philippi has competed at the World's Strongest Man six times, and after the incomparable Bill Kazmaier retired from strongman competition, it was Philippi who reopened the door for Americans with his world-class performances beginning in 1997.

Odd Haugen, has also competed at the WSM contest, is the promoter of the famed Beauty and the Beast strongman contest, and is the defending US National IronMind® Rolling Thunder® champion.  Jesse Marunde, another WSM competitor, catapulted to fame in the strength world when he closed a No. 3 Captains of Crush® gripper as a mere teenager—the first ever to do this—and he has gone on to become one of the most popular competitors at strongman competitions across the US. Philippi, the head strength coach at UNLV, said, "This gives everyone in Southern California an opportunity to see the guys they've seen on TV, and they're going to say, 'Wow - they really do lift those things.'  The people of Southern California will be able to see strongman—see that it's unique and exciting.  I think they will really enjoy it."  For full details on the IRONMAN Fitness Expo check their official web site.