WCE and TWI Sign Three-Year Agreement

IronMind® has just received official word that World Class Event (WCE) and Trans World International (TWI) have signed an "exclusive three-year agreement."

TWI is "the world's largest independent producer and distributor of sports programming," and its World's Strongest Man contest is the dominant event in the strongman field by a huge margin, and WCE runs the World's Strongest Man Super Series, "which will continue to be the official name of the tour and will as before have at least four Grand Prix events that will become part of the qualifying vehicle for the World's Strongest Man from 2006 and onwards."

"WCE and its concept of the World's Strongest Man Super Series have the exclusive rights worldwide to be the only qualifying tour to The MET-Rx World's Strongest Man event for 2006-2008," WCE said.

UIf Bengtsson, former professional bodybuilder and founder of World Class Fitness and World Class Events, said "With the successful collaboration between WCE and TWI during 2005, we are very happy and excited to announce the continuation of this collaboration on a long-term basis. We will now be able to make more strategic decisions good for the athletes and the sport in general."

Graham Fry, TWI Director of Programming and Production said, "TWI is pleased to continue its flourishing relationship with WCE whereby both the WSMSS and WSM have seen real progress in 2005 with expectancy of more events, stronger competitions and an even bigger pool of quality athletes in the years to come. There is now no question that together the MET-Rx WSM and the WSMSS provide the most compelling sport in strongman competition."

"Together these strongman concepts will reach hundreds of millions of households worldwide, giving it by far the largest TV coverage of any strongman competition," WCE said.

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