It was nothing short of brilliant—the IWF "Olympic Games Weightlifting Special . . . London 2012" appeared as an advertising insert in yesterday’s Financial Times, a leading business newspaper that is published in London and read by business leaders worldwide.


Talk about marketing the sport: look at what appeared as a special advertising insert in yesterday’s Financial Times.  IronMind® | Courtesy of the IWF.


Visually appealing, explaining the sport and pitching it to potential sponsors—this four-page insert is precisely the sort of thing that can put some added air under the wings of weightlifting. 

Bravo to the IWF!


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