IRONMIND NEWS 13 JULY 2010
Magnus Ver Magnusson: East Coast Giants is Next

Four-time World’s Strongest Man winner Magnus Ver Magnusson is well underway with this 2010 strongman contest tour - he just held his Iceland’s Strongest Viking contest and East Coast Giants will be coming up in about a month, he told IronMind®.

From World’s Strongest Man to masters’ bodybuilding?  Four-time World’s Strongest Man winner Magnus Ver Magnusson hits a pose in the gym last week.  IronMind® | Photo courtesy of Magnus Ver Magnusson.
From World’s Strongest Man to masters’ bodybuilding?  Four-time World’s Strongest Man winner Magnus Ver Magnusson hits a pose in the gym last week.  IronMind® | Photo courtesy of Magnus Ver Magnusson.


When you come to strongman promotion the way Magnus Ver did, by having first excelled as a competitor, you do things differently - you have an eye for details that would escape others because you know which nuances make big differences.

Take the Silver Dollar Deadlift, long a strongman staple, yet it’s never really been standardized even though there is general agreement on a reasonable range for the key parameters.  Nothing wishy-washy for Magnus Ver on this, though: Bucking the trend of rising bars, as in shortening the stroke, he told IronMind that he has lowered the height of the bar on his Silver Dollar Deadlift apparatus to 35 cm, just to make sure there is enough range of motion to keep the lift legitimate.

He’s also mindful of when more weight is called for, as in the case of the Circus Dumbbell: with 10 reps being hit on his 80-kg Circus Dumbbell at the Iceland’s Strongest Viking contest, Magnus said it’s time to add some more weight.

From World’s Strongest Man to masters’ bodybuilding?  Four-time World’s Strongest Man winner Magnus Ver Magnusson hits a pose in the gym last week.  IronMind® | Photo courtesy of Magnus Ver Magnusson.
Chief equipment tester: No mere armchair expert, when Magnus Ver Magnusson wants to fine tune a piece of equipment, he lifts it himself to see how it feels.  IronMind® | Photo courtesy of Magnus Ver Magnusson.

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© 2025 IronMind Enterprises, Inc. All rights reserved. No part of this website may be reproduced or transmitted in any form or by any means without prior written permission. IronMind®, Captains of Crush®, CoC®, MILO®, Just Protein®, Crushed-to-Dust®, and Rolling Thunder® are registered trademarks of IronMind. Prices and specifications for products may change at any time; please check with us if you have any questions.