IFSA Signs with The Arnold

In a move that will reverberate throughout the strongman world, IFSA has just signed with the Arnold, and the following statement was released minutes ago: "Classic Productions, producer of the Arnold Fitness Classic Weekend, and IFSA Strongman, the world governing body, sports marketer and pro-athlete manager of the Strongman sport, today announced that they have signed a two-year partnership to produce the Strongman event called The Arnold Classic."

Jim Lorimer said, "Following recent unexpected developments in the Strongman world, it has been necessary to re-evaluate our existing affiliations in order to preserve the Arnold Class in the global Strongman calendar as an independent and multi-sport competition. We felt that IFSA Strongman's partnership proposal demonstrated the best understanding of what Arnold is about, and hence offered the highest long-term value for the Strongman sport."

IFSA CEO Jussi Laurimaa complimented all parties involved in the agreement, saying, "Jim Lorimer, Terry Todd and team have shown true integrity in how they navigated the potential partnership landscape during these times of change in the strongman sport."

"Under this agreement, IFSA Strongman will bring the world's best strongmen each year to Columbus," and this means that the Arnold will, in fact, have the top strongman "already announced prior to signing this new agreement."

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