Feed the Beast Ever think of what you’d most want to eat if you were starving? Ever notice how much sustenance you get from a glass of milk or a couple of eggs? Ever wonder why milk is such a vital part of the human diet during the highest-growth phase of our lives and why a breakfast that includes eggs keeps you running a lot longer than a bran muffin? We’d like to introduce you to Just Protein. Milk and eggs have an unrivalled history in the pantheon of muscle foods—the nutritional cornerstone of the SUPER SQUATS program is a gallon of milk a day, and while that still works like a charm, some folks find it easier to get their protein in this convenient form: our five-pound bag of Just Protein has as much protein as 45 quarts of whole milk or 44 cans of tuna or 13 pounds of beef or 15 dozen eggs. It’s amazing, we agree, but if you think that’s impressive, wait until you see what the proper diet combined with the right training program can do for you because the very same protein is the cornerstone of a program that can transform a tub of lard into a lean machine or a scarecrow into a superman. Just Protein is high-quality, unadulterated, pleasant-tasting. Its ingredients are calcium caseinate (milk protein), instant non-fat dry milk, whole egg powder, and natural vanilla-almond flavor. A 28-gram serving (one ounce or about one-quarter cup) contains 100 calories, 18 grams of protein, 7 grams of carbohydrates, less than 0.5 grams of fat, about 20 mg of cholesterol, and 75 mg of sodium. Compare: 1440 grams of protein in 1 bag of Just Protein Just Protein: Simply Good Food for Athletes Just Protein is available in five-pound bags in our on-line store, with special pricing for purchases of five and ten bags at one time. Want to give Just Protein a try? You can purchase a one-half cup sample to see how you like it. The Milk Cost What?! If it weren’t for your kids’ good health and your big muscles, when milk prices started to climb in 2007, you might have been tempted to buy something cheaper . . . like Chivas Regal, practically. Milk prices have been sky-rocketing, producing sticker shock in grocery stores and homes worldwide, and it was the result of such things as major droughts, unfavorable foreign exchange rates, competition from developing markets, and fuel price increases tied to ethanol demand. And you thought it was as simple as buying good old milk produced by some fine cow, happily munching away in a friendly farmer’s field. Since many protein supplements—including IronMind’s Just Protein—contain a lot of milk-related ingredients, as you would guess, the same forces that produced this lesson in global economics in the dairy section of your grocery store impacted what was going on in the food supplement industry, and the bottom line was that you practically needed a high-powered telescope to follow the price increases in these ingredients as they soared higher and higher. “Cut the protein level . . . substitute maltodextrin . . . above all, drop the calcium caseinate . . .” was the advice we were given, but we knew what we wanted to do, and it was not to junk-down a product known for being clean, consistent, and top drawer, so this is what we did instead. IronMind decided to eat some of the huge price increase by cutting our margin on Just Protein, to reduce some of the sting from what we know is a big price increase, but we held our ground on our high nutritional standards and want you to know that the sterling quality you have enjoyed in the past is what you will continue to get in the future. All the benefits of our proprietary formula—including a high proportion of calcium caseinate—will remain unchanged in Just Protein. To help reduce the dent this price increase will have on your wallet, we urge you to be more judicious than ever in how you consume your Just Protein: use it after heavy workouts and instead of or in between meals, as these are the most important times—and maybe reduce the amount you use each time a little, if you must, sipping it slowly and savoring each muscle-feeding drop. No matter what, though, there is no need to worry about Just Protein turning into yet another of those filler-laced, low-grade supplements—instead, Just Protein is the top-quality muscle-builder you will always be able to count on.

JUST PROTEIN® We could go to the lab, Mix some chemicals and        do the usual blab: Anabolic this, enhanced that, Big words that leave you flat, Products that take all your cash, Promising results in a flash. Or, we could take the best        food around: Milk and eggs—solid, proven        and sound— We blend them together so you        could do the same, Shows you’re smart and that        you know the game. So do your squats and don’t forget        to run, Build strength and health, and have        some fun. Frequently Asked Questions about Just Protein® How do you mix Just Protein? Use a blender if you’re adding a lot of extras, or if you want a pudding-type consistency, you can use a spoon or fork and mix it by hand. Easiest yet, for a basic brew, try our Turbo-Shaker for a no-mess, quick-mix shake. What should I mix with Just Protein? Just Protein is so pleasant tasting, you can just add milk and drink to your health. For a change of taste or for additional nutrients, start with the liquid of your choice and add some extras. Get creative! Here are some ideas to start: Liquid Milk: whole, low-fat (2%, 1%), non-fat, soy Fruit juice: whatever you prefer Water Ginger ale or 7-Up Extras Fresh fruit—banana, peach, strawberry, raspberry, blueberry, nectarine, apricot, kiwi, coconut—a shake is a great way to use any over-ripe pieces; however, pineapple and citrus fruits are not recommended with milk (they make it curdle) Yogurt Ice cream—vanilla, chocolate, almost any flavor will work Peanut butter Shredded coconut Molasses Honey Wheat germ Wheat germ oil Applesauce Any supplemental powders, such as lecithin And if you’re as tough as Jon Pall, leftover fish What’s the basic nutritional profile of Just Protein? Its ingredients are calcium caseinate (milk protein), instant non-fat dry milk, whole egg powder, whey protein concentrate, and natural vanilla-almond flavor. A 28-gram serving (one ounce, or about one-quarter cup) contains 100 calories, 18 grams of protein, 7 grams of carbohydrates, and less than 0.5 grams of fat; and about 20 mg of cholesterol and 75 mg of sodium. That means that one cup of Just Protein mixed in a quart of milk has over 100 grams of top-quality protein. How many servings are there in a bag of Just Protein? A five-pound bag of Just Protein has 20 one-cup servings of powder (or 80 one-quarter cup servings). When should I use Just Protein? The single most important time to get protein in your body is after training. The advantage of a good protein drink is that it’s concentrated, so it’s an easy way to get a lot of protein into your body. A protein drink can also be poured into a Turbo-Shaker or Thermos® and carried around with you to drink whenever it’s most convenient for you. What is the shelf life of Just Protein? Stored in a cool, dry place, Just Protein has a shelf life of about 12 to 18 months. At 18 months, it may have lost about 3% of its efficiency. Can I just gulp down the protein drink? It will be tempting to do that, especially because most people really like the way Just Protein tastes, but for the best digestion, try to sip your protein drink slowly. I’m lactose intolerant—will I be able to digest Just Protein? The only way to know for sure is to try it, so we recommend that you buy a sample first, to see if it works for you. We would describe Just Protein as having a moderate level of lactose, so while it will be fine for most people, some people will require a lactose-free product or a lactose-digestion aid.

For a superb reference on nutrition, take a look at the Nutrition Almanac by John D. Kirschmann and Nutrition Search, Inc., available in our on-line store.

For more information about nutrition, please see the Supplements/Nutrition articles published in MILO.